Laguna Canyon Foundation is a conservation and educational non-profit organization that strives to preserve the natural lands and wildlife in and around Laguna Canyon in Southern California. I was commissioned by the foundation to design marketing material for digital and print for their first Gala. I decided to emphasize a hand-crafted theme because Laguna Beach is famous for its arts scene. To achieve the desired effect, I utilized thick paper textures, light aging techniques, halftone and pattern textures, and hand drawn illustrations.