John Muir College is the second undergraduate college at UCSD and is named after the environmentalist, writer, and founder of the Sierra Club. I worked with the college’s Student Affairs to create graphics, design and compile the school newsletter, and market events on social media. When designing for John Muir College, I tried to focus on the spirit of the outdoors that the school’s namesake conjures. The goals are to grab the student’s attention and to get them excited about current programs and events.